Enlisting the aid of ancient and powerful ideas to promote contemporary causes is far from new: politicians the world over have successfully used religion for their own purposes. So when Nancy Nash decided to harness some of Buddhism’s fundamental precepts to promote environmental awareness and conservation, she was confident the strategy would succeed. And it has. Ten years after its recognition in the Rolex Awards for Enterprise, the Buddhist Perception of Nature Project has developed and grown, providing hope in a bleak picture of global environmental degradation.