Eduardo Llerenas was a respected professor of biochemistry when he won a Rolex Award for Enterprise in 1981 for a project to preserve Mexico’s rich musical heritage. He is now the director of an independent music label and is considered by ethnomusicologists to be the world expert on Mexican traditional music. Among the many factors that brought about his career change, the Rolex Award figures significantly.
songs in Llerenas's archives
titles released by the recording company
percentage of Mexico's regions represented in Llerenas's archives
musical groups in Llerenas's archives