In a remote part of India, one woman has established a movement to revive the traditional hand embroidery, creating a sustainable means of income for local women. The region of Kutch once had a long and rich tradition of embroidery which made a welcome contrast to the region’s austere landscape. But, from the 1960s onwards, synthetic materials and machine work pushed this craft close to extinction. Acutely aware of its cultural, social and spiritual value, Chanda Shroff is preserving this unique heritage while promoting an exquisite art form and empowering women in highly conservative societies.
distinct styles of embroidery handed down through the generations in Kutch
women who have directly benefited from Shrujan
number of hand-embroidered display panels in the first phase of Pride and Enterprise
rural craftswomen who took part in the first phase of Pride and Enterprise