Brad Norman

2006 Laureate, Environment
Australia, Born 1967

Project Goal

Create a system of identification to protect the whale shark

Location: Australia

"It takes science out of the lab and puts it in the hands of the public. Everyone can take part."

Impelled by a love of the sea and its largest fish, the elusive whale shark, marine conservationist Brad Norman has created a photo-identification system to assist its conservation. Based on a pattern-recognition method originally invented to study constellations in the night sky, the system will soon enable scores of coastal communities and thousands of individual divers to gather information about this gentle giant of the seas. The images they provide will help scientists understand its mysterious way of life and protect this charismatic species.


visitors per year to see Ningaloo's whale sharks

$10 million

income, in US dollars, from ecotourism attributable to Ningaloo's whale sharks


places worldwide where the whale shark has been seen

Other 2006 Laureates

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