2010 Jury Member

The Rolex Awards for Enterprise

Location: Brazil

Rodrigo Baggio
Brazil, Born 1969

The Brazilian social entrepreneur Rodrigo Baggio has worked tirelessly to overcome what he calls “digital apartheid”, explaining that “79 per cent of the population of our planet is excluded from accessing technical development.”

Baggio is one of the world’s foremost champions of information technology and education for all. Driven from the age of 12 by two passions — technology and helping disadvantaged young people in Rio’s favelas — Baggio had a dream that suggested a way to combine them. The dream became reality in 1995 when, with the experience he had gained from running his own computer-consulting firm for five years and working for Accenture and IBM, he founded CDI (Center for Digital Inclusion), whose mission is to utilize IT as a tool to promote social inclusion and bridge the digital divide. At the same time, he opened the first Information Technology and Citizenship School. Currently, the non-profit organization is present in 12 countries, 10 in Latin America, and provides computers and training at over 750 such schools, benefiting over 1,250,000 people.

Among his many honours, Baggio was named one of the leaders for tomorrow by CNN, the World Economic Forum and Time magazine. “Putting computers and training in the hands of the powerless will change the world,” he says.

Other 2010 Jury Members