1984 Jury Member

The Rolex Awards for Enterprise

Location: Spain

José M. Mayorga
Spain, 1911-2003

Conservationist, supporter of youth activities, arts and a retired businessman, José M. Mayorga has been a trustee of the World Wildlife Fund since 1974 and a member of its executive council since 1975. His conservation efforts in Spain, particularly for the Coto Donana wildlife reserve, have helped protect this important refuge for the massive annual migrations of many species of birds.


José Mayorga attended schools in England, Switzerland and Germany taking foreign languages at Gonville and Caius College, Cambridge, 1930-1933, and graduated with an MBA from Harvard Business School in 1935. After some years in banking, investment management, and bond and money markets in New York and London, he settled in New York and joined a major stockbroking firm. Later he set up his own firm in New York, engaging in finance, trading and shipping, with offices in London, Montevideo and Buenos Aires.


ln 1952 he moved to Spain to run his family business at the start of Spain's economic recovery. He founded and ran the SIMAGO S.A. retail stores chain which, with modern management techniques, became Spain's largest chain of retail stores, with outlets in every province and major city.


Retiring from business in 1974, Mr. Mayorga has devoted himself to education, conservation, youth activities and the fine arts and music in Spain. He is on the board of governors of Aiglon College, Villars, Switzerland and president of the Aiglon College Services S.A.


ln Madrid he is president of the Patronato Belarte of the Fundación Mediterránea which is dedicated to studying and publishing works of historical and artistic merit in the field of Spanish fine arts and music.

Other 1984 Jury Members