Biography
Published in 2009
Armed with a degree from the London School of Economics and dissatisfied with a career in business, Peter Knights, who was born in 1964, became an avid conservationist. His innovative campaign to target consumers of endangered wild animal by-products – from ivory carvings to rhino horn – won him a Rolex Award in 1998.
Following on from his work with the Global Survival Network and the Asian Conservation Awareness Programme, Knights is today co-founder and executive director of Wild Aid.
The programme’s ongoing message – “When the buying stops, the killing can too” – is presented by over 80 athletes and celebrities such as Jackie Chan and Bollywood stars. It reaches millions of people.
A recent survey in Beijing showed that 55 per cent of people recalled the campaign, with 82 per cent saying they had stopped eating shark fin soup as a result.
Knights is now working on a climate-change campaign in India and China.
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- Contact Information
Mr Peter Knights
WildAid
744 Montgomery St., Ste. 120
San Francisco, CA 94111
United StatesTel: + 1 415 834 3174
knights@wildaid.org
