Pride and enterprise
In a remote part of India, one woman has established a movement to revive a local form of artistic expression, hand embroidery, creating a sustainable means of income. The region of Kutch once had a long and rich tradition of embroidery which made a welcome contrast to the region’s austere landscape. But, from the 1960s onwards, synthetic materials and machine work pushed this craft close to extinction.
"An idea at the intersection of conservation, education, enterprise and empowerment; an idea that could light a fire, especially in the hearts of the younger generation.”
Acutely aware of its cultural, social and spiritual value, Chanda Shroff is preserving this unique heritage while promoting an exquisite art form and empowering women in highly conservative societies.
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A guide for future generations
Chanda Shroff published Under the Embroidered Sky: Embroidery of the Ahirs of Kutch, the first of a series of books and DVDs documenting the very diverse embroidery techniques of nine major communities in Kutch
Embroidering the future
Chanda Shroff has realized her dream of completing Pride and Enterprise, and is now eyeing a further phase of her project
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- Other 2006 Laureates
- Contact Information
Mrs Chanda Shroff
Shrujan, Behind G.E.B. Sub Station
Bhujodi
Bhuj - 370020
Kutch, Gujarat
India.Tel: + 91 2832 240272 / 241903
+ 91 9879001044
shroffchanda@gmail.com shroffami@yahoo.com chanda@shrujan.org ami@shrujan.org
