Anti-poaching activities alone will not win the war against poachers. We have to fight for the hearts and minds of the local people. We must educate our future generations. We must protect the tiger for our future before his time runs
The tiger has a powerful grip on the human psyche, symbolizing a potent energy and the power of kings. But, in spite of this infatuation, this charismatic species is endangered – because of human rapacity and ignorance. Just over 100 years
ago, the global population of tigers in the wild was 100,000; today only about 3,500 survive.<br><br>Formerly an engineer, Sergei Bereznuk was forced by the breakup of the Soviet Union to find another job. He discovered
tiger conservation, and since then has been passionately engaged in championing the Siberian (or Amur) tiger in its principal homeland, Russia’s far east. The Siberian tiger is one of the last six tiger subspecies (three subspecies
are now extinct).<br><br>Whether using the latest technology to track down tiger poachers or lobbying his government, Bereznuk is determined to save the Siberian tiger from becoming a magnificent but vanished animal, known
only through stories and photos. Some of the greatest successes scored by Bereznuk and his Phoenix Fund have been establishing the annual Tiger Day that attracts thousands of Russian visitors, mainly children, to celebrate the lives
of tigers, and the release, after rehabilitation, of young tigers into the wild.